I'M DANIELLE SCHEVEN
For over a decade, I have been connecting with the hearts and souls of clients around the globe, and helping leaders like you do the same.
By taking the love you have for your community and translating it into experiences, offers, products and systems that make your clients feel loved, we curate an industry-leading level of client retention that makes scaling to your next level effortless and joy-filled.
Allow me to share a little bit about my story!


TOP 0.01%
Since 2015, I have cultivated a level of client loyalty that puts Carolily in the top 0.01% of all e-commerce companies worldwide.

Growing up, I watched as my parents hosted the most spectacular parties, my favourite always being the one held just before Christmas. My Mom would hand paint Christmas ornaments to send home with each of our guests, a reminder of the beautiful evening of connection and friendship.
“Quality over quantity” reigned supreme, whether it was with regards to friendships, fashion or business. And the idea of going “above and beyond” for people was the baseline of how I was to conduct myself.
Nothing matters more than the way you made people feel when they are with you.


CORPORATE LIFE
My career began in corporate marketing, where I had the pleasure of helping startups and muilti-billion dollar companies alike scale and expand into new markets while retaining their current client base. While my high-level strategy, marketing and communication skills were renowned in the region, it was the depth of relationship I fostered with my clients that truly got me known.
THE REAL BEGINNING
It was in 2013 that my Mom and I finally realized that we were destined to launch a global jewelry brand that would become known as Carolily, named in honour of my maternal grandmother Carol and great-grandmother Lily. And in 2015, we officially launched.
WORLD RENOWNED FOR A REASON
After a decade of channeling four generations of family love through our award-winning jewelry and into the hands (and hearts) of women all around the world, we have curated a level of client loyalty that puts us in the top 0.01% of all e-commerce companies worldwide. It is our greatest joy to serve our Carolily Family. And this deep love has been rewarded time and time again with almost 100 features in publications like Vogue and Vanity Fair, to global runways shows at New York and Paris Fashion Week, and with awards like “Best Necklace Design Studio in North American” from LuxLife. But it is the love our clients share with us that is the greatest gift of all.



Today, I help leaders like you create World Class Brands with the same level of client retention, inner joy and sense of fulfillment that I have enjoyed over the years. Through this work, my Client Retention Index™ was born- a proprietary diagnostic tool that reveals fractures in your client experience-, as well as the World Class Brand Method, which I use to translate the love you feel for your clients into tangible experiences, offers, products and systems that make them feel cared for.



Through our work together, your client retention, revenue and referrals will naturally increase drastically. But, more importantly than that, your clients will feel a deep sense of belonging. You’ll find scaling to your next level feels almost comically easy and you’ll experience a level of delight and fulfillment you’ve never experienced in business before.

"Her expertise in client retention and the client experience is truly unmatched, she speaks about the client journey in a way that is very strategic and also deeply human."
- Christina A.
TUNE IN AND LISTEN TO
Fan-Favorite Episodes
From Scroll to Sale: Turning Followers into Clients
The Truth About Consistency (It’s Not What You Think)
A candid look at what actually goes into content planning — and what you can steal for your brand.
Why waiting to “feel ready” is holding you back — and how to show up boldly anyway.


Creating Clients for Life one Heart-Led step at a time.




